The Adweek Copywriting Handbook | 4.76 MiB

The Adweek Copywriting Handbook
Title:The Adweek Copywriting Handbook.pdf
Size:4.76 MiB
Category:Marketing & Sales, Books, Business & Personal Finance
Format Type:eBook PDF / e-Pub
Date release:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.